yard is basically a succulent garden, so that was an easy first place to draw inspiration. They gave us a lot of design freedom along with assuring us that they were not interested in being too stiff. There were also other words thrown around like organic, rich, earthy, and calligraphy. The calligraphy element ended up developing into the succulent patterns themselves which we balanced with a simple font to make sure that the words weren’t lost. Then we played with colors and papers until we got it all just right. FUN.
They wrote us a wonderful and thoughtful review, too – keep reading!